As Switzerland’s first and most renowned ski school, Skischool St. Moritz has been a benchmark for excellence in ski instruction since 1929. With nearly a century of experience, it has trained everyone from first-time skiers to Olympic champions, maintaining its reputation as a pioneer in the winter sports industry.
However, its previous website no longer met the expectations of modern users, lacking the intuitive navigation, sleek design and seamless booking experience essential for today’s digital world. Our challenge was to merge tradition with innovation - creating a contemporary, high-performing platform while staying true to the school’s iconic legacy.
We designed a visually immersive, mobile-optimized website that enhances usability, streamlines lesson bookings and captures the magic of skiing in St. Moritz. By combining modern UX principles with a design that reflects the school’s heritage and prestige, we helped elevate Skischool St. Moritz’s digital presence to match its world-class reputation on the slopes.