Polestar needed a multi-locale CMS to deliver its vision of engineering, design and sustainability globally.
With DatoCMS the Polestar content team succeed in creating a state of the art multi-lingual content process to showcases their technology.
35
different roles
250+
content creators
28+
locales
A content engine
A perfectly crafted schema, extensive role management and workflows to create a state of the art content flow.
Localise everything
All content, all assets, all jurisdictions, all meta and SEO, in 30+ languages
Customise the DatoCMS experience with plugins
The Polestar team created over 40 plugins to tailor make Dato content flow exactly to their needs.
The need to scale
As Polestar set to build their new website, they needed a CMS that could match their ambition to scale across products, languages, and tech.
Why DatoCMS?
Creating the perfect tech stack for the perfect car that was the brief. Polestar using the expertise of Swedish agencies Stendhalhs and Humblebee set their eyes on DatoCMS, with the prospect that the CMS could grow with them. As the Swedish manufacturer started to showcase and sell their high performance electrical cars across markets, they needed the possibility to scale their team across the various markets in which a Polestar is available to buy. Demand for Polestar and the team managing their digital presence sky-rocketed. DatoCMS was there to grow together with the Polestar team, ensuring a seamless scaling of locales, users, as well as a number of custom developments.
Plugins, one of DatoCMS's unsung hero features, has been central to Polestar's stunning website. The digital team created over 40 custom made plugins to manage products and assets across different markets and languages, ensuring nothing gets published by mistake.