The new BKK-Linde website provides all information for members, employers, and interested parties in less than a second. This is made possible by the implementation of the new website as a PWA. The use of a new and modern CMS system allows for convenient and flexible content provision. The content infrastructure created offers a central content hub in which information can be maintained in one place, regardless of whether it is displayed on the website, in the service app, or on an information screen.

The focus of attention needed to shift from the CMS system to the content of BKK-Linde. A content infrastructure was established to enable BKK-Linde to maintain content in a single location. This content can interact with each other and is available centrally in one place for all conceivable output channels, including the website, the service, an Alexa skill or a presentation in a live event.

The BKK Linde website does not use any tracking. This means that no cookies are required and the cookie banner does not need to be integrated. Success is measured on the basis of contact inquiries and completed membership forms.