Redefining a brand with a legacy as iconic as Marshall White required not only aesthetic evolution but a complete rethink of its digital ecosystem.
The 2024 brand transformation extends far beyond a cosmetic refresh—it represents a systemic shift in how Marshall White engages with audiences online. This overhaul balances the preservation of a storied heritage with the demands of a modern, performance-driven digital landscape.
At the heart of this evolution is the deployment of a dynamic, next-generation web platform. This strategic pivot moves from static, pre-rendered content delivery to on-the-fly, dynamic rendering—a large shift that enables real-time interaction while scaling for performance and reliability under high load.
This evolution transforms Marshall White’s online presence into a dynamic, interactive experience, balancing timeless elegance with cutting-edge functionality. From intuitive design to immersive storytelling, the digital narrative amplifies Marshall White’s iconic status, reaffirming its place as the benchmark for Melbourne’s most aspirational properties.
We are utilising the new Atollon real estate platform, connecting directly with Dato.
Simple, seamless, direct integration with Listonce Software
The ability for users to easily update anything on the website without requiring to log back into the CRM
Powerful search and filtering to get potential leads where they need to be and drive enquiries
Hyper flexible media management - bringing all your assets into Dato automatically, with the power to turn any on-site image into video and back again, and the speed to keep your site fast.
Built-in form creation with easy automation - create step-based rules to manage any enquiries with ease and get your leads to wherever they need to be
Served by our custom Gatsby-based platform
