Introduction
Argyle, with its mission to revolutionize financial services by creating a universal network for income and employment data, is on the path to enhancing business efficiencies and transforming consumer access. A team consisting of over 135 professionals from 19 countries is making financial data and services easily accessible for customers. As a testament to their efforts, Argyle has secured a staggering $55 million in funding in 2022.
Challenge
Thanks to our expertise in both UX Design and Development, we were able to precisely identify the areas where Argyle's new marketing website would make the most significant impact, setting them up for future success. Our UX Design team seamlessly translated new content and requirements into stunning user flows and wireframes that resulted in higher conversions. Our diligent developers then transformed the visual designs into a functional codebase, adding refined and captivating motion details that brought the website to life. Finally, we delivered the website with a user-friendly content management system, making it effortless to update and optimize for search engines.
Attention to detail
With a keen eye for detail and years of experience building marketing websites our development team went to work. Careful attention to responsive design principles ensured that users can access the site on a range of devices seamlessly and have a consistent experience. Implementing the UX and Visual Design was one part of the job, but equally important was the flexibility of the CMS behind it and the overall performance of the website. Our team always strives and achieves a Web Vitals score of 90+ while still keeping a lot of dynamic and interesting visuals. One example of this technique was building a carousel purely with vanilla HTML & CSS for optimal performance and compatibility.
Integrating multiple APIs
The real fun starts when you can connect multiple streams of data together into one product through APIs. Part of this task was integrating the amazing DatoCMS into the marketing website for easy CRUD of records, blog posts and pages. Another challenge we tackled was integrating their existing setup of their career opportunities in Greenhouse and flawlessly getting that data onto the marketing website. This allows talent to experience the personality of Argyle as a company, and immediately apply for a job in the same experience.
