Gullane, one of Brazil's leading producers of films, series, and documentaries, operates across the entire audiovisual production chain, from creation to distribution, both nationally and internationally. Renowned for its ability to connect exceptional talent with a comprehensive production infrastructure, Gullane creates impactful stories that resonate with audiences.
The challenge
The main goal was to create a modern, intuitive, and functional website that could showcase the company, its projects, and its unique value proposition. The site needed to be responsive across all devices (desktop, tablet, and mobile), optimized for search engines, and easy to update, giving Gullane’s team full autonomy in managing content.
Outcome
A seamless and responsive experience: The website delivers an optimized navigation experience, reflecting Gullane’s identity across all devices.
Flexible content management: Leveraging DatoCMS, the system was designed with an intuitive interface that allows Gullane's team to update their content quickly and independently.
Bespoke design: The interface and layout, developed by Webcore, were inspired by Gullane’s visual identity, creating a cohesive and impactful online presence.
Modular content: we create various modules that can be used as building blocks to form a new page, making each piece of content unique and different. For example, some movies might have a photo gallery or a trailer video, while others might include more detailed credits.
Technologies and Tools
Using DatoCMS, Nuxt and Vue.js, Webcore implemented a headless CMS architecture that streamlined content updates and eliminated the need for technical maintenance. Key benefits included:
Responsive design: Ensuring consistent performance on desktop, tablet, and mobile devices.
Simplified content updates: Gullane’s team can efficiently manage the site without relying on external developers.
SEO optimization: DatoCMS facilitated the creation of a website optimized for search engines, ensuring better visibility for Gullane’s projects.
Reduction in infrastructure costs: The entire site is built and compiled in a static format, hosted on AWS using S3 and served through CloudFlare CDN, ensuring lower infrastructure costs and virtually instant content delivery to the user.
Accessibility: The website offers various accessibility tools, allowing people with disabilities to access it.
