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Funlab

Funlab is Australasia’s largest fun company provider, with eight brands and over 40 locations across Australia and New Zealand.

Made by Merkle Australia

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About the project

Funlab are a global entertainment and hospitality business with multiple brands in the competitive socialising space, and venues that are both exclusive to each brand and hybrid across brands. Currently present in Australia, New Zealand and Singapore through brands like Strike Bowling and Holey Moley Mini Golf, and with plans of expanding to the US, Funlab are masters of experience in the physical space.

Merkle has been partnering with Funlab for three years (and running) to bring that care, craft and experience into the digital world. As part of that partnership, a digital program with multiple work-streams is in flight, looking to establish the foundations for growth and scale to enable a rapid expansion across Australia and globally while developing a rich data capability to enable deep understanding of Funlab’s customer.

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We connect, create, and curate intelligent experiences that empower individuals, build brands, and transform businesses. We are Merkle, the customer experience company.

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