Halo Dental Technology, a Quebec-based startup, collaborated with LG2 to create a new visual identity and develop an e-commerce website as part of their strategy to promote a digital mirror for the dental sector and secure capital before mass production.
A customized e-commerce flow was developed to collect personalized information and build a customer waitlist, essential for confirming interest and raising capital. The project involved multiple technologies and areas of expertise including Dato CMS, Netlify, web accessibility, UX/UI design, 3D design, motion, digital strategy, front-end and back-end development, SEO, and project management.