Dynamic Yield by Mastercard helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized.

With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable operating system. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.

The integration of DatoCMS and Dynamic Yield empowers your team to create and manage content centrally, then seamlessly personalize and distribute it across multiple channels. This integration enhances content delivery, improves personalization accuracy, and ensures a smooth, scalable content workflow.