Introduction
Classroomscreen is a company created by teachers, for teachers. Their mission is to empower educators worldwide by offering an easy-to-use and globally accessible tool known by the same name. Their product ships with a swiss army knife’s worth of widgets that teachers can utilize to enhance their students’ learning experience. With over four million active users in 200+ countries, they're becoming industry powerhouses.
Challenge
Classroomscreen was missing a brand, and the marketing website as a brand touchpoint didn’t reflect the incredible growth and maturity of their product. Classroomscreen was in need of a consistent brand language, an extensive set of guidelines for that language, and a high performance marketing website as their main attraction point.
Deliverables
We delivered an easy-to-understand brand book to serve as a guide for the further creation of products to fit the brand. This includes an awesome brand concept and a logo revision. An icon pack was created alongside brand-coordinated widgets for their digital product.
Infinite potential for new content
Our developers have become true Dato wizards, which is our preferred content management system. Ensuring seamless content updates for our partners at Classroomscreen was a top priority. A prime illustration of this is the blog section we've implemented on the website. By adhering to specific guidelines that maintain the visual identity and overall structure of the pages, blog posts and other supplementary content can be added autonomously.
Results
The freshly defined brand has given Classroomscreen the perfect foundation to represent their values both now and in the future. By showcasing this brand through a new website, they now have a thoughtfully designed and user-friendly product, complete with delightful interactions and charming illustrations. With a future-proof codebase and CMS, the website aligns seamlessly with Classroomscreen's potential and beyond.
