The challenge
Alongside the goal of building and establishing strong brand awareness, there was also a need to optimize operational management with a flexible technological platform and an online sales system capable of meeting both customer needs and internal management requirements.
Outcome
A renewed brand identity
Enhanced user experience: faster navigation and a smooth path to purchase.
Scalable technology: implementation of a Headless Jamstack solution to ensure maximum performance, flexibility, and reduced operational management times.
Advanced SEO strategy to boost online visibility and engagement.
Output
Redesign of the logo and visual identity to reflect freedom, comfort, and style.
Definition of communication strategy guided by user research results.
Creation of a modular and engaging design that highlights Emblema’s products and guides users through an intuitive discovery and purchasing process.
Production of high-impact visual content to convey the passion for motorcycles and the unique features of Emblema’s products.
Utilization of DatoCMS for customized semantic block management, reducing update times and improving operational flexibility.
Optimization of landing pages with strategic keywords and a focus on long-tail searches to drive traffic and conversions.
Technologies and tools
We developed a plugin that connects Dato CMS to Saleor, enabling a modern e-commerce solution that evolves alongside the client’s business. This integration allows for centralized management of content and catalog, eliminating redundancies and improving operational efficiency.
The user experience is transformed: pages combine dynamic content managed in Dato CMS with structured data from Saleor, creating engaging product pages rich in detail and optimized for conversions. The entire system is modular and scalable, ideal for e-commerce platforms looking to grow and add new features without technical complications.
Another significant advantage is the reduction in management time: updating information in one system automatically synchronizes data across both, streamlining daily operations. Additionally, the integration enables the management of multilingual content and multi-market configurations, facilitating international expansion.
With this plugin, the e-commerce platform benefits from a flexible and SEO-optimized structure, designed to capture strategic searches and enhance the effectiveness of marketing campaigns.
