The challenge
The website revamp aims to deliver a modern, modular, and high-performing solution that effectively communicates the company’s premium positioning and ensures a seamless, high-quality user experience.
Outcome
Consolidation of the visual identity guidelines and development of a distinctive new communication concept.
Design of a new online experience focusing on performance and speed, crucial elements for positioning in Google SERPs.
Adoption of scalable and easily maintainable technology, significantly reducing operational management time.
Improved international visibility through an optimized multilingual structure, with a strong focus on English to support global expansion.
Output
A holistic approach to rethinking user experience and enhancing the global system (service design).
Brand manual: A document codifying the company’s identity and new communication concept, blending emotion with technology.
UX/UI project: A distinctive, international online experience, made intuitive and efficient through the Dato CMS content management system.
Advanced SEO strategy: Content architecture built around primary and secondary keywords, with tangible improvements in speed performance.
Integrated landing pages: Lower maintenance costs, consistent messaging, and increased advertising effectiveness through scalable modular components.
International expansion: Transition to English as the main language, strengthening the brand’s presence and new marketing strategy in global markets.
Technologies and Tools
The Jamstack approach, combined with content management through DatoCMS and the Nuxt3/Vue3 framework, ensures modularity, high performance, and reduced time-to-market. Additionally, API integration with third-party applications makes the system highly flexible. The separation between the frontend and backend not only accelerates implementation but also guarantees an elevated level of security, fully compliant with Enterprise standards.
