The redesign of the Football Association of Finland’s website aimed to meet the diverse and sometimes conflicting needs of its various target groups, including players, coaches, fans, and administrators. By focusing on a user-friendly digital experience, the project sought to enhance accessibility and improve information architecture, making navigation clearer and more intuitive.
A key innovation was the implementation of headless architecture, which allowed for effective scaling and simplified content updates. Unlike the previous version, where multiple copies of the same content existed, the new system enabled updates from a single source, significantly reducing confusion and administrative workload.
Extensive user research informed the redesign, ensuring the final product resonated with its audience. The new website features a clear sitemap that enhances navigation, enabling users to find information quickly and easily. Additionally, the content creation process was transformed into a more enjoyable and efficient experience for creators, thanks to a modular approach.
Designed with a mobile-first focus, the website is fully responsive and accessible on all devices, fostering greater engagement. The technical implementation utilized headless and serverless architecture, providing flexibility and scalability for future growth.
The redesign resulted in a 37% increase in performance quality, as evidenced by Google’s PageSpeed Insights, achieving nearly perfect scores across all categories for a fast and smooth user experience.
In summary, the redesign effectively addresses the diverse needs of its target audiences while setting a new standard for digital engagement in Finnish sports. The improved architecture, user-centered design, and advanced technical implementation create a powerful tool for fostering participation and enthusiasm in football and futsal across the nation.
