For Flatfox, an innovative platform for real estate search and rental in Switzerland, we revamped their website to ensure maximum flexibility, efficiency, and scalability. The core challenge was implementing a headless CMS that would allow rapid deployment of new marketing pages while supporting future technical developments.
We introduced Dato CMS as the perfect modular solution to meet these requirements. Its flexibility allowed Flatfox to swiftly adapt to new demands, and by integrating with Cloudflare, we enhanced both the security and the SEO performance of the platform due to faster content delivery.
Another significant challenge was improving the tracking and measurement capabilities. To address this, we migrated Flatfox’s tracking system to Google Analytics 4 (GA4) and created a comprehensive measurement plan to monitor success accurately. Post-launch, a custom SEO checklist and detailed concepts ensured the site’s organic visibility continued to grow steadily.
Our approach was agile, allowing us to react quickly to the needs of both the client and our team. Knowledge transfer was a key part of this process: we equipped the Flatfox team with the skills to autonomously manage their new CMS, GA4, and the restructured Google Ads account.
