We helped rebrand and launch a new subscription-based publication model for Evie Magazine in 2023. With classic serif typography, beautifully curated editorial artwork, and a massive masthead logo, we blended the look of institutional fashion magazines with the functionality and ease-of-use that modern web users expect.

With the rebrand, we also designed and developed a new account dashboard loaded with custom features that allows users to keep up with their favorite authors and topics, and get daily recommended reads. The ability to personalize their Evie experience was critical for marketing to long-time users accustomed to an ad-supported, zero-cost model.