Molly Moon’s Homemade Ice Cream had a website built on a CMS that required time consuming maintenance and that had developed significant performance and security issues. In the process of migrating to DatoCMS, we used analytics and interviews to surface insights about how staff and customers were using the website and proactively made changes to improve content management operations and customer experience.
We migrated their website from a php-based CMS to DatoCMS with a front-end template developed using Next.js and deployed on Railway. Performance of the website has significantly improved thanks to DatoCMS’s cache tag invalidation method which helps control which routes specifically require regeneration.
DatoCMS helps our client’s in-house content manager by removing technical maintenance of the website and by simplifying the content management experience with a made for purpose data schema. The Media Area feature allows them to better position creative content for search optimization and to make use of creative content that the company, founded in 2008, has developed over time.
